Zomato goes full-stack food-tech; introduces Whitelabel platform for restaurants
Earlier today, Zomato announced the launch of its Whitelabel Platform ( zomato.com/whitelabel ), a full suite of technologies for restaurants to run their business on the internet. The key feature on the platform is the ability for restaurants to launch custom-branded native mobile apps to help them connect with and engage their customers, and operate at internet scale. The food-tech segment has seen a lot of action over the last year. As per a Tracxn report published in December 2014, the food-tech segment has seen a total investment of USD 1.2 Billion in 2014 alone. While the dine-out and online ordering segments have seen a large chunk of this funding, internet-first restaurants have also seen their fair share of interest from investors. Currently, most of the internet-first restaurants primarily function on a 'no/own kitchen + own delivery + on-demand' model. The industry is seeing early signs of this concept germinating in certain urban clusters. However, a vast majority ...