Philips Gives You the Power to Live Healthy on its 60th Anniversary
in the Philippines
Encourages everyone to #LetHealthyHappenNow as part of a healthy
lifestyle campaign
Manila,
Philippines – The
modern worker faces complex day-to-day routines from home to work, leaving little
time for wellness activities. Most people are so involved in their hectic
schedules that they fail to maintain a balanced lifestyle. This is likely to be
the reason why staying healthy has become Filipinos’ number one urgent concern today,
according to a recent Pulse Asia survey.
As it
celebrates 60 strong years in the Philippines this year, Philips revealed
“Giving You the Power to Live Healthy” – a holistic campaign to encourage
Filipinos to adopt a healthier lifestyle.
Philips
strives to make the world healthier and more sustainable through innovation. With
its long history, Philips understands the needs and desires of consumers and
has a strong heritage of delivering innovation that improves lives - to people, to businesses, to hospitals, to homes
and families.
Call
to #LetHealthyHappenNow
RJ Buenaventura, Commercial Leader of Philips Philippines Inc., Personal Health
Sector, said, “This 2016,
Philips reaffirms and strengthens its advocacy in motivating Filipinos from all
ages and all walks of life to make healthier choices, enabling us to look
forward to a fuller and more enjoyable life for years to come.”
“Being healthy doesn’t happen overnight. If we
want to be able to live a long a fulfilling life, we should start living
healthy now. We are bringing healthy lifestyle
innovations to more Filipino households and to make it easier for them to achieve
healthy living,” he continued.
Philips’ 60th anniversary
celebration in the Philippines put the spotlight on ‘healthy living’ in a
recent event at SM Megamall.
In partnership with Fitness First,
guests were able to get a BioScore assessment, a health and fitness calculation
that tells them their biological age. The test takes into account one’s lifestyle factors, such as
nutrition, sleep, smoking and stress, in addition to health and fitness
tests, so one can easily see the areas that need improvement.
Strong
at Sixty Advocates
To help drive home the healthy living
message, Philips introduced three vigorous advocates who truly show the
benefits of a healthy lifestyle, leading active lives even beyond their 60s.
Chino Reyes, 61 years old, shared his
enduring passion as a cyclist. Semi-retired, he spends the rest of his time
doing what he loves – cycling and hanging out with his young biking group.
Helen Marcelo, a yoga practitioner at 71 years old, talked about her life away
from stress while promoting the healing benefits of yoga to others. Ana
Ordoveza, 63 years old, revealed how she is able to effectively juggle her
family life, business and her fitness regime.
Chino, Helen and Ana perfectly exemplify
the core of Philips’ new campaign, which is empowering active and healthy
lifestyles regardless of age.
The
weekend event also featured the Philips Health Lifestyle Studio - a showcase of
Philips’ diverse range of healthy lifestyle mother and child care
products, domestic appliances, and personal care products – bringing healthy
lifestyle innovations to everyone of all ages.
Holistic
healthcare for changing needs
“Philips believes
a holistic approach to health is necessary in order to tackle the fundamental
changes in our world and society. We can then ensure better patient outcomes by
offering an integrated approach from healthy living and prevention to treatment
and home care,” said Buenaventura. “Philips’
60th year in the Philippines is testament to our strong heritage in providing
innovations that truly make life better for Filipinos.”
Strong
at Sixty Advocates
To help drive home the healthy living
message, Philips introduced three vigorous advocates who truly show the
benefits of a healthy lifestyle, leading active lives even beyond their 60s.
Chino Reyes, 61 years old, shared his
enduring passion as a cyclist. Semi-retired, he spends the rest of his time
doing what he loves – cycling and hanging out with his young biking group.
Helen Marcelo, a yoga practitioner at 71 years old, talked about her life away
from stress while promoting the healing benefits of yoga to others. Ana
Ordoveza, 63 years old, revealed how she is able to effectively juggle her
family life, business and her fitness regime.
Chino, Helen and Ana perfectly exemplify
the core of Philips’ new campaign, which is empowering active and healthy
lifestyles regardless of age.
The
weekend event also featured the Philips Health Lifestyle Studio - a showcase of
Philips’ diverse range of healthy lifestyle mother and child care
products, domestic appliances, and personal care products – bringing healthy
lifestyle innovations to everyone of all ages.
Holistic
healthcare for changing needs
“Philips believes
a holistic approach to health is necessary in order to tackle the fundamental
changes in our world and society. We can then ensure better patient outcomes by
offering an integrated approach from healthy living and prevention to treatment
and home care,” said Buenaventura. “Philips’
60th year in the Philippines is testament to our strong heritage in providing
innovations that truly make life better for Filipinos.”
To find more about Philips’ 60th
year anniversary campaign and healthy lifestyle innovations, log on to www.philips.com.ph
Strong
at Sixty Advocates
To help drive home the healthy living
message, Philips introduced three vigorous advocates who truly show the
benefits of a healthy lifestyle, leading active lives even beyond their 60s.
Chino Reyes, 61 years old, shared his
enduring passion as a cyclist. Semi-retired, he spends the rest of his time
doing what he loves – cycling and hanging out with his young biking group.
Helen Marcelo, a yoga practitioner at 71 years old, talked about her life away
from stress while promoting the healing benefits of yoga to others. Ana
Ordoveza, 63 years old, revealed how she is able to effectively juggle her
family life, business and her fitness regime.
Chino, Helen and Ana perfectly exemplify
the core of Philips’ new campaign, which is empowering active and healthy
lifestyles regardless of age.
The
weekend event also featured the Philips Health Lifestyle Studio - a showcase of
Philips’ diverse range of healthy lifestyle mother and child care
products, domestic appliances, and personal care products – bringing healthy
lifestyle innovations to everyone of all ages.
Holistic
healthcare for changing needs
“Philips believes
a holistic approach to health is necessary in order to tackle the fundamental
changes in our world and society. We can then ensure better patient outcomes by
offering an integrated approach from healthy living and prevention to treatment
and home care,” said Buenaventura. “Philips’
60th year in the Philippines is testament to our strong heritage in providing
innovations that truly make life better for Filipinos.”
To find more about Philips’ 60th
year anniversary campaign and healthy lifestyle innovations, log on to www.philips.com.ph
