What's in the Bag?

(clock-wise) Michael Corpuz, Marketing & Sales Manager, Daniel Padilla with Ciely Buenviaje, Country Head of Samsonite Philippines, and Joyce Siy, Brand Manager, High Sierra Philippines

On any given day, you can find Daniel Padilla rushing from one shoot to another, going to tapings or working on his music. In between that, he’ll find time to hangout with his friends and spend time with family.

While his lifestyle is definitely not the norm, one thing is for sure—High Sierra can certainly keep up with it.

Whether you need to a carryall for all your schoolbooks, an urban rucksack for weekend jaunts, or a heavy-duty backpack for outdoor adventures, High Sierra is built to offer exactly what you need. And perhaps no other personality can best embody what the brand is all about than the larger-than-life actor/musician that is DJ – young, dynamic, and just like the bags that he carries on his shoulders everyday, versatile.

A brand known for the durability of its outdoor-adventure heritage has now evolved to become an urban essential that is designed to complement the demanding lifestyles of today’s youth.

And when you know you have everything you need because you’re carrying the right backpack on your shoulders, it doesn’t matter if you’re busy with school, work, or even, in the case of DJ, tapings and recordings. High Sierra’s innovation makes sure that you get through your days with everything you need in comfort and style.

“We focus on offering options that are functional and feature-rich. We make sure that it becomes not only an essential part of your daily life, but an extension of one’s style,” explains Joyce Siy, Brand Manager, High Sierra Philippines.

And as evidenced by their latest collection, which is designed to appeal to style-savvy students and the practical inclinations of intrepid adventurers, anyone who needs functional but fashionable options can find them with High Sierra.

Take it from DJ—whether he’s taping for his next TV appearance, shooting his next movie, recording his latest chart-topping hit or simply hanging out with his friends and family—having the right bag for every occasion is important. 

“DJ truly stands as the perfect embodiment of everything that High Sierra stands for—youth, practicality and style. Similar to how DJ can go from being this country’s biggest young star to a regular kid just enjoying his day off from his busy schedule, High Sierra will always be there with him,” ends Joyce Siy, Brand Manager, High Sierra Philippines.

And for anyone who shares his busy lifestyle and keen eye for style, be sure to check out High Sierra to find the perfect bag to go with it.

Available at leading SM, Landmark, Robinsons, Rustan’s, Metro Gaisano, Fisher Mall and KCC Department Stores, selected Samsonite & American Tourister Boutique Stores and 158 Designer Blvd, Tutto Moda and Brandsmart

Specialty Stores.  For more information, follow us on Facebook: High Sierra

Philippines and Instagram: @highsierraph